Visual Media Conference builds on the success of last years’ event

The Visual Media Conference (VMC) 2015 builds on the success of last years’ conference, with attendance up by one third and attendees topping 135 delegates. The full house crowd gained insight from expert speakers that highlighted the importance of continuing development.

CDi Yorkshire is growing in confidence, having worked with 39 companies to bring £500,000 grants from the Regional Growth Fund that has leveraged £7-8m investment in the sector. Roger Marsh, chair of the LEP, opened the conference, explaining how the work from the Leeds City Region has already lead to the creation of 62,000 jobs in the sector. Roger focused on reaffirming the importance of Creative and Digital as one of the region’s priorities in which print plays a major part as the 5th largest employer.

A major event, attracting national attention and international delegates – including a presentation from the US by Dan Nelson, President Visual Media Alliance, California. UK Trade & Investment were in attendance to provide one-to-one advice to a buzzing audience.

Topics ranged from the importance of typography to ‘The Art of War’, and included powerful insights on how to communicate from HP and brand packaging guru, Ian Schofield from Iceland.

Robert McClements, CEO CDi Yorkshire, said, “The conference was a great success, it reinforces the message that the region is serious about the role of the Creative and Digital sector. We have a strong team to make these events work and we intend to continue to send out that message, nationally and internationally.”

2015 Programme

Gallery from the 2015 Conference


2015 Programme




9:30 – 9:40

Let’s Set the Scene

Underlining the importance of the Creative and Digital Sector in Leeds City Region. Celebrating the achievements and aspirations of the LEP. 

Roger Marsh
Non Executive Chair

Leeds City Region Enterprise Partnership

9:40 – 10:25

Brands, Consumers and Communication

A master class on how brand owners need to be different and communicate to those consumers with powerful messages that demonstrate the brand’s core values.

Lyle Rainey
UK&I Business Development Manager


10:25 – 10:55

Type in new media

“We don’t see with our eyes, we see with our brain.”

Making design effective across all media – revealing the psychology and impact of typography – a perspective from this international typeface design business that works with worldwide brands assisting them to successfully find their voice – whatever the chosen media.

Bruno Maag

Dalton Maag
Custom and retail font foundry

10:55 – 11:25

Refresh and Network

11:25 – 11:55

The Multi-Sensory Customer Experience

An insight into how the Print and Design industry can engage and interact with senses to maximise customer interaction with brands and their products. 

Stefan Casey
Business Innovation Manager

The Retail Institute

11:55 – 12:25

Packaging with Importance

An examination of what is happening in the market, and why packaging is important in design and structure. How we are using digital print and what does this mean for graphic houses and printers.

Ian Schofield
Own Label Manager

Iceland Foods

12:25 – 12:55

Interactive Packaging as a Marketing Tool

How printable electronics is adding value to print through its convergence with cross media, and how creating interactive products adds value and benefits for producers, distributors and consumers alike.

Alan McClelland
Commercial Manager

CPI, The National Centre for Printable Electronics

12:55 – 14:00


14:00 – 14:30

Are we making the most of difference?

An insight into the way segmenting audiences and making the most of differences can enable the delivery of truly personalised messages and propositions to create better experiences for customers.

Dr David Mihell
Director of Insight

Epiphany Search

14:30 – 15:00

Brand Influence through Social Data

The use of social data to create the world’s first index of brands ranked by their influence on twitter.

Alex Craven
CEO and Founder

Bloom Agency

15:00 – 15:30

The West Coast Revival (4 years on)

How the Printing Institute of California re-branded in an effort to embrace the broader communications industry. Is this a future model for our industry?

Dan Nelson

Visual Media Alliance, San Francisco

 15:30 – 15:45 The Art of SearchHow to maximise search engine optimisation. Steve Whiting
Director, Web Design & DevelopmentSub@omic

15:45 – 16:15

Future Focus

Key speakers review – the issues of the day and questions posted by delegates.

What’s next?

16:15 onwards

Networking and Nibbles 

Sponsored by: Garbutt & Elliott