Innovation. Creativity. Sustainability.
4th APRIL, The ROSE BOWL, LEEDS
VMC 23 is a one-day conference and exhibition that provides a vivid insight into marketing communications.
It’s free to attend but you do need to pre-register and numbers are limited
With international speakers and case studies including Kellogg’s, Lexus and Tony’s Chocolonely the conference showcases the industry, and the way culture shapes the way it functions, the role it plays in successful businesses and the way social culture influences the way we need to communicate.
The emphasis is on practical solutions for the themes of the conference: Innovation from printing to the metaverse, Creativity in design and successful business methods, Sustainability for the environment from companies that are themselves sustainable.
VMC is organised annually by CDI (Creative Digital Industries), a BPIF (British Printing Industries Federation) Special Interest Group in conjunction with BOSS and Founding Partners: Precision Proco and hub.
The VMC 2023 Programme is now available to download
Kellogg’s. Culture eats strategy for breakfast
Chris Silcock, Vice President and General Manager UK+Ireland
From bold packaging design to cutting-edge marketing, with a relentless focus on driving winning brands, Chris will share how creating the right culture drove the turnaround of the Cereal business in the UK and how digital transformation, new food formats and an urgent focus on sustainability will be key ensuring success for the century to come.
Tony’s Chocolonely - How mission-led businesses are taking the lead
Hannah Groom, Direct Sales Manager
Tony’s Chocolonely is one of the fastest-growing brands in chocolate. Find out how they do that with effective marketing whilst paying fairly throughout the cocoa value chain. With incredibly tasty chocolate, leading by example to show the world that chocolate can be made differently: in taste, packaging and the way you do business with cocoa farmers. Tony’s vision is 100% slave free chocolate.
Lexus - Experience Amazing, Omotenashi and Making Luxury Personal
Paul Wolstenholme, Regional Marketing Manager
How Lexus has succeeded in its journey from the Relentless Pursuit of Perfection to the fifth-generation Lexus RX. The culture of the organisation in the pursuit of excellence in all aspects from the design and development of beautiful cars to the all-encompassing customer experience.
Also, on display at the Rose Bowl - in a celebration of fine craftsmanship and traditional Japanese artistry, Lexus has created the world's first tattooed car in celebration of fine Takumi craftsmanship and traditional Japanese artistry.
Rockfish - Snatching victory from the jaws of defeat John Barnes, Director, and Serial Entrepreneur
Inspirational insight into how businesses and businesspeople have thrived by exploiting previously insurmountable ‘opportunities’ and how we can profit from their experiences.
Author of acclaimed Altering Course and the definitive Marketing Judo. Winner of the Sunday Times NED of the Year and with an impressive list of directorships that includes: Thwaites, Caffé Nero, KFC, Tiger Tiger, Zoo Digital PLC and ultimately as one of the founders of Rockfish Restaurants he will entertain with his own experiences and his collection of inspirational stories and a very surprising Stop Press story.
Communisis - Making a difference while making a profit, the business end of responsible business Ricky Alfred, Director of Responsible Business
Corporate responsibility, in its many forms, is evolving into organisations wanting to unify their colleagues around a central purpose that goes beyond making a profit. Measuring and managing the impact they have on their stakeholders, wider society, and the planet. Getting this right is no longer a ‘nice to have’ and is now ensuring that if done correctly it can deliver long-term sustainable growth.
Welcomed by Sir Roger Marsh OBE DL, Chair NP11, the VMC will provide a unique opportunity to understand the role the creative and digital industries play in strategically transforming the North’s economy. In addition to keynotes sessions expect insightful panel discussions featuring international experts and fully immersive demonstrations. Visit the metaverse to see how L’Oreal have used a virtual world for colleagues and customers or take the chance to design your own tattooed car with Lexus.
Further speakers coming soon
Organisers
Founding Partners
VMC2023 in association with drupa
Partners
Publishing Partners
Supporters
The theme of VMC this year is so relevant to our industry as we focus on sustainability through innovation. The conference continues to create opportunities to share learning with outstanding speakers whose experience and knowledge provide invaluable insights and solutions. As the BPIF extends its reach through the Communities of Interest, CDI (Creative Digital Industries) has established international engagement that covers the full spectrum of communications – the very issues that both compete with and complement print.
The BPIF has been recognised for its significant role in lobbying for and providing support throughout the pandemic. This year’s conference looks to the future with a careful balance of innovation in technology and business methods that take a responsibility for their impact on the environment.
Charles Jarrold,
CEO, BPIF
It’s time to reward our faithful followers with a real VMC - back with a bang for the 10th Anniversary
Having been forced to become the Virtual Media Conference on line it turned out to be a blessing in disguise when our faithful followers became part of a 650 strong international event. However, we are delighted to be back at the Rose Bowl as part of Leeds Year of Culture and again the BPIF is extending a free invitation to the creative and digital community to register in order to attend, free of charge.
Thank you to our partners, sponsors, supporters, speakers and the team that melds it together. VMC23 is at its best, a one-day conference and exhibition that provides a vivid insight into marketing communications. With international speakers and case studies including Kellogg’s, Lexus and Tony’s Chocolonely the conference showcases the industry and the way culture shapes the way it functions, the role it plays in successful businesses and the way social culture influences the way we need to communicate. The emphasis is on practical solutions for the themes of the conference: Innovation from printing to the metaverse, Creativity in design and successful business methods, Sustainability for the environment from companies that are themselves sustainable.
I look forward to welcoming you on the Fourth of the Fourth.
Robert McClements,
President CDI and Curator of VMC
I’m excited to hear from leading BOSS and BPIF members who will be sharing the latest on what lies ahead in environmental disclosure, and exploring how companies can transition from a compliance approach to an impact orientation. Expect to witness an abundance of examples of innovation from businesses that embed sustainability in everything they do. There will also be tangible takeaways on how to focus sustainability activities on generating financial returns in addition to how best to communicate sustainability performance to key stakeholders through a powerful story.
Thank you to all sponsors and supporters who have made this event possible.
Amy Hutchinson,
CEO, BOSS Federation
Hub26, Hunsworth Lane, Cleckheaton, BD19 4LN
Unit 2, Villiers Court, Meriden Business Pk, Copse Dr, Coventry, CV5 9RN
Unit 2, Villiers Court, Meriden Business Pk, Copse Dr, Coventry, CV5 9RN
BOOKING NOW CLOSED
Innovation. Creativity. Sustainability
4 April 2023
For additional queries or for more information about Registering for the VMC 2023, please contact [email protected]