Liza Freudmann, BLA

Liza Freudmann, Director, BLA

With 20+ years of senior brand and marketing experience under her belt, Liza excels at balancing the commercial with the creative. Whilst at M&S Liza got the sustainability bug, leading the marketing for the best-in-class Plan A; including launching the Shwopping initiative and the community volunteering programme, Spark Something Good.  She now focuses on projects that allow her to cut through the complexity of sustainability messaging and translate it into meaningful, engaging communications.

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