Chris Silcock – Vice President and General Manager UK+I, Kellogg’s

Chris Silcock - Vice President and General Manager UK+I, Kellogg’s

Chris was appointed as head of Kellogg’s United Kingdom and Ireland business in October 2019. He started his career at Kellogg’s in 2018, joining as UK sales director. Before this, Chris held several commercial roles at leading FMGC and food retail companies. Most latterly he served as grocery channel director at Coco-Cola European Partners. Chris started his career at British food retailer, ASDA.

At Kellogg’s Chris has worked to maintain the company’s position as Britain and Ireland’s most trusted food brand. This includes helping people make healthier choices by continuing its journey to overhaul its cereal portfolio and launching new low- sugar and vegan foods. His tenure has seen Kellogg’s act to address sustainability including pledging to half its food waste and committing to ensuring all its packaging is reusable, recyclable or compostable by 2025.

Under his leadership, Kellogg’s has also continued to play its role in tackling hunger by supporting communities across Britain and Ireland through the funding of school breakfast clubs and food banks. Chris holds a degree in management sciences from the University of Manchester. He lives in Leeds, Yorkshire, with his family.