Visual Media Conference

16 April 2019 at the Rose Bowl, Leeds.

This free to attend one-day event organised by CDi, a special interest group of the BPIF, provides a vivid insight into marketing communications.

The Visual Media Conference 2018 returned bigger and better than before, uniting communities under the themes of immersive technology and colour hype. Bringing together a diverse range of top class speakers and exhibitors, with international experts on colour and communication, guests were able to learn about cutting edge innovation in technology and explore the question ‘VR, so what?’

The 300 attendees listened while leading experts discussed how colour can affect marketing and communications by analysing consumer behaviour. Leeds based brand design agency Elmwood were represented by Chairman Jonathan Sands who spoke about Biomotive Triggers, an exciting development in the field of sensory marketing. Developed at Elmwood in collaboration with Bradford University School of Management they have been exploring how brands can build deep subconscious consumer engagement and ensure brands are stored in the favourite’s part of consumers brains. Attendees also learnt how virtual reality can help understand the psychology of marketing and communications and how a bold visual identity and confident tone of voice can turn a city techni-colour with Hull UK City of Culture 2017.

The conference and exhibition was embroiled in the techie world of Immersive Technology with attendees experiencing first-hand 3D animated content, 360 VR, visual artistry and virtual performance as an extension of reality.  Gurus from DoubleMe, Production Park and San Francisco’s finest, Jasper De Tarr discussed the latest in mixed reality live content and gave attendees the chance to have a VR experience like no other!

2018 Speakers

Jonathan Sands OBEChairman, Elmwood

Jonathan Sands OBE

Chairman, Elmwood

A brand design consultancy renowned for winning more DBA Design Effectiveness Awards than any other consultancy in the history of the scheme.

In 1989 Jonathan led a management buyout of Elmwood, at the age of 28. His work now takes him all over the world to clients including Heineken, Danone and Tesco to name but a few. Originally based out of one office in Leeds, the consultancy has since opened offices in London, Melbourne, New York and Singapore.

James Marks

CMO, DoubleMe

James is an experimental new media provocateur. Often described as ‘transformative tech tinkerer’, a creator of award-winning social video edutainment, and maker of immersive mixed and virtual reality experiences. With over 20 years of hands-on collaborations with alternative, pop culture branded and unbranded entertainment.

James MarksCMO, DoubleMe
Jasper de TarrCEO, Raktor

Jasper de Tarr

CEO, Raktor

Jasper de Tarr is CEO of Raktor an immersive XR company and is currently a content producer for River Studios in San Francisco. Raktor ( is a mixed reality production studio for live content. Providing a virtual performance platform that mixes elements of extended reality and live theatre. Bridging the gap between live interaction and virtual performers.

Kim Arazi

Founder & CEO, IN3

Kim believes that technology should and can be used to create deeper connections and make us more conscious human beings. She is the Founder & CEO of IN3, an innovation hub & consultancy that harnesses the knowledge and learnings of different disciplines to create multi-sensory, immersive experiences, incorporating new technologies to evoke emotion, encourage us to break down barriers, bring awareness to our biases and inspire us to become more mindful of our environment.

Kim AraziFounder & CEO, IN3
Phil O’DriscollHead of Innovation & NPD, Parkside Flexibles

Phil O’Driscoll

Head of Innovation & NPD, Parkside Flexibles

Phil has spent the bulk of his 23 year career in and around packaging, most recently at the global dairy giant Arla Foods, where he held a variety of roles from packaging development, procurement, project management and most recently as Head of Packaging Innovation. Having worked collaboratively from concept to shelf with a wide range of disciplines from structural design and insight agencies, marketing, commercial, technical and supply chain, Phil has a keen awareness of the challenges faced in getting new packaging concepts to market.

Roger Marsh

Chair, Leeds City Region Enterprise Partnership (LEP)

Since becoming Chair, Roger has led the LEP through a period of significant transformation, securing the country’s largest Local Growth Deal settlement. As the only private sector member of the West Yorkshire Combined Authority, Roger works in partnership with local and national politicians to secure further devolved investment for the region to fulfil the ambitions set in the Strategic Economic Plan for the next 20 years.

Roger MarshChair, Leeds City Region Enterprise Partnership (LEP)
Neil TillingUK&I Installed Base & Supplies Manager, HP Indigo

Neil Tilling

UK&I Installed Base & Supplies Manager, HP Indigo

Over his 14 years with HP Indigo, whilst working with an ever growing customer base, Neil has been involved in many exciting and ground-breaking projects in partnership with brands, designers and HP Indigo printers. Neil’s has a great passion for exciting and varied print has been constantly thrilled and, at times, surprised by the level of innovation and ingenuity delivered by HP Indigo and its worldwide customer base. Neil has seen, and been a part of, the digital transformation of the print industry and remains excited in the anticipation of continued growth and innovation in the industry.

Nick Jaspan

Publisher, Prolific North

Nick Jaspan’s experience spans a number of high profile publishing ventures: from launching Insider (Newsco) to financial transactions data companies – Corpfin, Zephyr and j4b – to the North West Enquirer and currently Prolific North.

Nick JaspanPublisher, Prolific North
Phil BattyDirector of Public Engagement & Legacy, Hull UK City of Culture 2017

Phil Batty

Director of Public Engagement & Legacy, Hull UK City of Culture 2017

Phil is Director of Public Engagement & Legacy Strategy for the £32m UK City of Culture project in Hull. In this role he was responsible for implementing a new approach to destination marketing and public engagement across the city; including the development of citywide learning and volunteer programmes.

Andrew Pike

UK & I Marketing Manager, HP Indigo & IHPS

Despite working in Print for over 11 years, Andy is in fact, a millennial. A demographic that are changing the world we live in. With hundreds of messages being thrown at us every day, Andy understands the importance of marketing that stands out, and has a huge part to play in today’s world. Print brings huge strengths that when enhanced by the power of digital engagement, result in great brand loyalty.

Andrew PikeUK & I Marketing Manager, HP Indigo & IHPS
Jérôme NoyelleMarket Development Manager, Antalis

Jérôme Noyelle

Market Development Manager, Antalis

After various marketing positions within Antalis and Arjowiggins Creative Papers, Jérôme has developed an extended knowledge in the luxury packaging and print markets. From the technical perspective of a high-end paper producer to the customer orientation of a paper merchant, he has worked on the development paper ranges, managed various print projects in many countries as well as carried partnerships with high-rank paper artists, design studios and end-users.

Shannon Harvey

Director of Technology, Brilliant Creative & Technical Services, Production Park

Shannon has a decade of experience in developing products and projects for entertainment, installation and architectural experiences. He has worked for Carnegie Mellon, Philips, amBX, Integrated Theater Systems, United Visual Artists and d3 Technologies in research, development, product management, technical sales, project & account management, show production and creative design. Currently he leads research and development for the Production Park group of companies.

Shannon HarveyDirector of Technology,  Brilliant Creative & Technical Services, Production Park
Olga MunroeHead of the Retail Institute Leeds Beckett University

Olga Munroe

Head of the Retail Institute Leeds Beckett University

Olga Munroe is Head of the Retail Institute at Leeds Beckett University, a research centre that specialises in innovation and consumer behaviour in relation to retail. She provides strategic direction for the Institute’s thematic strands by working closely with global brand owners, retailers and packaging manufacturers, ensuring that our research methodologies can inform their strategic & innovation priorities.

2018 Partners & Exhibitors

Creative England
Cyan X
Leeds Beckett University
Production Park
Prolific North
Print Power
  • Testimonial
    I think the Visual Media Conference is a great occasion for all of our industry to gather together. It’s a fantastic opportunity to listen to brands like Nestle and Jaguar, understanding how they use traditional print as well as digital to cut through and execute to their consumers.
    Rob Shaw,CEO, Jaywing
  • Testimonial
    Encouraged by the levels of interest from attendees and speakers we’ve been able to curate an event for 2018 that will bring the very best of international brand stories and some amazing on-line innovation as well as the psychology of effective marketing communications – and as a trip into VR every attendee will get their own VR goggles to take away.
    Robert McClements,President, CDi
  • Testimonial
    The Visual Media Conference embraces the fluidity and constantly evolving nature of communication channels, delivering a programme designed to inform and inspire. The conference explores customer centric marketing and considers the impact of customer age on channel choice. We’ll hear from big brands and many experts from design, print, digital and marketing. I hope you leave inspired with many ideas to benefit your own businesses.
    Charles Jarrold,CEO, BPIF
  • Testimonial
    As the digital world evolves, we need to think differently and communicate in a totally different way. Print has a big part to play in future of communication and the Visual Media Conference plays a crucial role in communicating this. HP are proud to have been a founding partner.
    Andy PikeUK&I Marketing Manager, HP Indigo & IHPS


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