Welcome to a world of
Innovation & sustainability

16.04.2019

The Visual Media Conference returns to Leeds for its 6th year, promising to delight and engage audiences. With the theme of Innovation and Sustainability, it will explore how businesses can be sustainable with an innovative, creative mind-set.

With speakers from Channel 4, Newsworks, Nestlé and Communisis sharing truly inspiring insights, real world experience and best practice the VMC will also reflect on the creative sector’s growth in the region.

With 300+ attendees last year and international interest established for 2019, 16th April is a date for your diary!

2019 Programme

TIME SESSION SPEAKER Description
8.45 REGISTRATION

EXHIBITION

9.30 – 9.33 Welcome Chair of VMC 2019;
Nick Jaspan, Publisher, Prolific North
9.33 – 9.40 Regional welcome: set the scene for VMC 2019 Roger Marsh OBE, Chair of NP11 and the Leeds City Region Enterprise Partnership Roger sets the scene for VMC 2019.

 

The Chair of Leeds City Region Enterprise Partnership and the NP11 will provide an insight into the vibrancy of our region and creative sector as shared during the process of securing the new Channel 4 national HQ.

9.40 – 10.05 ‘Know Your She*t’ Andy Pike, UK & I Marketing Manager, HP Indigo & IHPS

 

Jon Bailey, CEO, ProCo

There is a lost generation who do not understand the power of print. Andy and Jon will take you on an interactive journey to see the value of print in the modern world!
10.05 – 10.30 Shaping Preferable Futures with Futures & Foresight Olga Munroe, Head of the Retail Institute at Leeds Beckett University The Fourth Industrial Revolution is having an enormous impact on the world of retail. Consumers’ opt for the convenience of online shopping in preference to stores or malls, and the digital tools are making it easier for them to browse and compare prices, forcing businesses to continuously update and change their strategies to remain competitive. The results of this digital revolution are clearly visible, with almost daily reports on store closures of many high street icons.

 

Olga discusses the proactive approaches for businesses to plan for the uncertainty ahead. Future & Foresight is a technique used by governments for policy development, and by large commercial organisations as a tool for exploration of future opportunities and challenges to ensure long term strategic growth. Applying this method to strategic thinking helps develop a resilience to a range of possible future scenarios.

10.30 – 11.00 Beyond the masthead – unlocking the power of news Vanessa Clifford, Chief Executive, Newsworks Newsbrand audiences have never been bigger. With growth driven by innovation across digital channels, how do we ensure that newsbrands shine and thrive in a world where the industry is in danger of treating all digital as equal?
11.00 – 11.30 COFFEE

EXHIBITION

11.30 – 12.00 The Euro Panel Michael Carroll, Senior Packaging Specialist, Nestlé

 

Sabine Geldermann, Director, drupa

 

Beatrice Klose, Secretary General, Intergraf

 

Professor George Lodorfos, Dean of Leeds Business School

 

Rob Shaw, CEO, Jaywing, UK and Australia

 

Chaired by;

Charles Jarrold, Chief Executive, BPIF

Take this opportunity to look at the UK from the other end of the telescope! See how the world sees us and gain insight into the implications for the future of our sectors.
12.00 – 12.30 “What is digital transformation anyway? ” Nic Sheen, Strategy & Product Development Director, Communisis

 

Digital Transformation, Customer Experience, Multi-Channel Communications and Omni-Channel Journeys are just some of the buzzwords that float around in meetings today. As the largest Transactional Communications Provider in the UK, understanding where our clients need to go and how we develop our own capabilities in this myriad of complexity is an exciting journey, with a few false turns and some deep technical challenges.

 

We try and understand such questions as, will one person ever own customer experience – if so who is it, what is the role of transactional communications, why do we still run campaigns and how do we deliver cost-savings whilst making stuff better for our customers.Whilst transactional communications and marketing communications will rarely be delivered from the same platform, both marketing and operations can learn a trick or two from each other about how to transform what they do to innovate and create a sustainable change.

12.30 – 14.00 LUNCH

EXHIBITION

14.00 – 14.30 Delivering Unique Packaging Joanna Stephenson, Marketing Partner, Parkside Flexibles Jo will talk on the significant developments in compostable packaging, focusing on brand case studies and their experience in delivering unique packaging design to market.
14.30 – 15.00 Channel 4, Different with a purpose Ewan Douglas, Agency Principal, Channel 4 Ahead of Channel 4 opening their new National HQ in Leeds we hear about their investment and the benefits this will bring to the region. As a broadcaster owned by viewers and funded by advertisers we explore how these advertisers partner with Channel 4 to build brands and sell products.
15.00 – 15.30 Things are changing, but is it enough?… Gillian Garside-Wight, Packaging Technology Director, Sun Branding Solutions Gillian will explore the pollution crisis and changing consumer behaviours, paying particular attention to the ever-growing convenience sector and how innovation plays its part. Consumers are pressed for time, spoilt for choice and always wanting more, with an increasing demand for healthier food options, whether at home, eating out, or on the go… Packaging needs to do more.
15.30 – 16.00 “Show me the money?” Damian Murphy,

Director of Creative Media Labs and Professor of Audio and Music Technology, Department of Electronic Engineering, University of York

 

Stephanie Whitley, Manager, Planning & Brand Strategy

 

Roddy Robertson, Founder/Director, Framework Creative Ltd

Damien provides an insight on how telling stories is a vital means by which we make sense of the world around us. Technology and storytelling have always gone hand in hand, with each new medium offering new ways of telling stories and engaging audiences.

 

Stephanie will discuss VR access and its appeal to children.

 

Roddy talks Interactive Print – Bringing the Physical to Life with AR.

16.00 Close Robert McClements, President, CDi
16.00 – NETWORKING

EXHIBITION

2019 Speakers

Gillian Garside-WightPackaging Technology Director, Sun Branding Solutions

Gillian Garside-Wight

Packaging Technology Director, Sun Branding Solutions

Gillian has twenty years’ experience within the print and packaging industry, strategically developing packaging to meet the needs of clients and consumers / end users. After joining in June 2000 Gillian has grown the packaging development arm significantly, using her expertise to help new and existing clients while working collaboratively with the creative, legal, graphics and digital teams in the business. Gillian and the team now develop packaging for a number of household names with services that span from value engineering to sustainability and innovation, always ensuring creativity does not compromise technical functionality. These services are enjoyed by international brands and retailers such as Jerónimo Martins, Unilever, Spectrum Brandings, Liverpool Football Club, Heineken, 2 Sisters Food Group and Duerr’s.

Michael Carroll

Senior Packaging Specialist, Nestlé Product Technology Centre York

Michael Carroll is a Senior Packaging Specialist at Nestlé NPTC confectionery York. He has over 26 years’ experience as a packaging professional working in the packaging supply chain, including graphics, print, materials, value engineering and processes improvement. He has worked at 3 Major food brands Müller, Kellogg and most recently at Nestlé

Michael CarrollSenior Packaging Specialist, Nestlé Product Technology Centre York
Nic SheenStrategy & Product Development Director, Communisis

Nic Sheen

Strategy & Product Development Director, Communisis

Nic has spent the last 15 years working with Financial Services and Retail clients developing solutions to automate marketing processes and deliver highly personalised communications, including Barclays, Sun-Life, LV, HSBC, Centrica and HomeBase. After completing a PhD in Neural Networks, Nic worked in technology development for 10 years in a variety of client facing and leadership roles.

Ewan Douglas

Agency Principal, Channel 4

Ewan leads the Channel 4 Nations & Regions commercial business based in Manchester, working with advertisers, agencies and producers across the breadth of the UK & Ireland. He is passionate about television and believes bringing brands together with great content and audiences is enormously powerful.

Prior to joining Channel 4 he held a series of roles with ITV. Ewan holds Channel 4’s most senior role outside of London and is a strong advocate of the talent that thrives within the creative industries outside of London.

Ewan DouglasAgency Principal, Channel 4
Vanessa CliffordChief Executive, Newsworks

Vanessa Clifford

Chief Executive, Newsworks

Newsworks is the marketing body for the UK’s national news brands in all their forms, working with advertisers and agencies to help them harness the influence and context of the national press to deliver effective campaigns in a multi-platform world

Vanessa has worked in the media and marketing industry for over 25 years. She joined Newsworks in September 2012 as head of client services and strategy, overseeing & developing the relationship with media agencies and advertisers, championing the role of newsbrands in the media mix. Vanessa was appointed chief executive in November 2016.

Olga Munroe

Head of the Retail Institute at Leeds Beckett University

Olga provides strategic direction for the Institute’s thematic strands by working closely with global brand owners, retailers and packaging manufacturers, ensuring that the institute’s research methodologies can inform their strategic & innovation priorities.

Olga has a MA and BA in Philology from University of Warsaw, followed by career in marketing, where she worked on award winning media campaigns for large European retail developers, and experience in academia, where she was involved with university strategic research projects.

Olga MunroeHead of the Retail Institute at Leeds Beckett University
Joanna StephensonMarketing Partner, Parkside Flexibles

Joanna Stephenson

Marketing Partner, Parkside Flexibles

A graduate of UMIST, Joanna has worked in the print and packaging industry for over 25 years. She was formerly a Global Product Director at Dow Chemical, Marketing Director Packaging Inks Europe at Sun Chemical and latterly, Global Marketing & Innovation Director, LINPAC Group. Having worked as a marketing partner to Parkside Flexibles since 2014, Jo supports the company with marketing and communications strategy, enabling the management team to drive its packaging sustainability new business growth strategy.

Jon Bailey

CEO, ProCo

Jon Bailey has over 20 years’ experience of cutting edge digital print technology and is dedicated to keeping print relevant. He sits on the global board of DSCOOP, one of the world’s largest digital print user groups with over 7,000 members where he continues his mission to show people why it really is better, printed. Jon’s passion for print combined with his approach to leadership and culture make for an engaging and interesting look at the world of marketing operations. Once a local traditional print company in Sheffield, ProCo has been transformed into a 140-strong, dual site marketing operations business which is recognised as one of the world’s most innovative print and direct mail production facilities.

Jon BaileyCEO, ProCo
Damian MurphyDirector of Creative Media Labs and Professor of Audio and Music Technology, Department of Electronic Engineering, University of York

Damian Murphy

Director of Creative Media Labs and Professor of Audio and Music Technology, Department of Electronic Engineering, University of York

Damian is the Director of Creative Media Labs and a leading researcher in Audio and Music Technology, with his work on virtual acoustics, spatial audio, physical modelling, and audio signal processing placing him in over a hundred leading journals. His creative work has appeared in both galleries and festivals of international reputation.

Andrew Pike

UK & I Marketing Manager, HP Indigo & IHPS

Despite working in Print for over 11 years, Andy is in fact, a millennial. A demographic that are changing the world we live in. With hundreds of messages being thrown at us every day, Andy understands the importance of marketing that stands out, and has a huge part to play in today’s world. Print brings huge strengths that when enhanced by the power of digital engagement, result in great brand loyalty.

Andrew PikeUK & I Marketing Manager, HP Indigo & IHPS
Sabine GeldermannDirector, drupa

Sabine Geldermann

Director, drupa

As director of the largest printing technologies exhibition in the world, Sabine has a unique international perspective on the on the world of print.

Professor George Lodorfos

Dean of Leeds Business School

The Dean of Leeds Business School at Leeds Beckett University, George has 16 years’ experience as a senior academic in the fields of entrepreneurship and the strategic management of technology and innovation. George’s research interests are primarily in the areas of enterprise, innovation, organisational change and consumer behaviour. In addition, he has particular interest in the factors contributing to the sustainable growth of businesses.

Professor George LodorfosDean of Leeds Business School
Rob ShawCEO, Jaywing, UK and Australia

Rob Shaw

CEO, Jaywing, UK and Australia

With over 30 years’ experience in the technology sector – particularly in the fields of digital and search marketing – Rob has managed services for some of the UK’s largest brands including Tesco, O2 and Pets at Home.

Beatrice Klose

Secretary General, Intergraf

An expert in the graphical industries and the European policies affecting their activities, Beatrice leads the strategic, lobbying and information activities of Intergraf’s members at EU level in the areas of environment, social policy, competitiveness and standardisation.

Beatrice KloseSecretary General, Intergraf
Roger Marsh OBEChair of NP11 and the Leeds City Region Enterprise Partnership (LEP)

Roger Marsh OBE

Chair of NP11 and the Leeds City Region Enterprise Partnership (LEP)

Roger Marsh has been Chair of the Leeds City Region Enterprise Partnership (LEP) since 2013 and during that time has led the LEP through a period of significant transformation, including securing the country’s largest ever Local Growth Deal with Government.

Roger chairs the recently formed NP11 which brings together the 11 Northern LEPs to work with the Northern Powerhouse Minister to support the Government’s vision for the Northern Powerhouse.  He also chairs the Northern Powerhouse Investment Fund Strategic Oversight Board and the European Structural & Investment Fund Local Sub Committee. Before joining the LEP, Roger was Senior Partner at PwC and boasts over 30 years’ experience in the private sector. In 2015, he was awarded an OBE in the Queen’s birthday honours list for Services to Business and the Economy.

Hosted by Nick Jaspan

Publisher, Prolific North

Hosted by Nick JaspanPublisher, Prolific North
 
  • Testimonial
    I think the Visual Media Conference is a great occasion for all of our industry to gather together. It’s a fantastic opportunity to listen to brands like Nestle and Jaguar, understanding how they use traditional print as well as digital to cut through and execute to their consumers.
    Rob Shaw,CEO, Jaywing
  • Testimonial
    Encouraged by the levels of interest from attendees and speakers we’ve been able to curate an event for 2018 that will bring the very best of international brand stories and some amazing on-line innovation as well as the psychology of effective marketing communications – and as a trip into VR every attendee will get their own VR goggles to take away.
    Robert McClements,President, CDi
  • Testimonial
    The Visual Media Conference embraces the fluidity and constantly evolving nature of communication channels, delivering a programme designed to inform and inspire. The conference explores customer centric marketing and considers the impact of customer age on channel choice. We’ll hear from big brands and many experts from design, print, digital and marketing. I hope you leave inspired with many ideas to benefit your own businesses.
    Charles Jarrold,CEO, BPIF
  • Testimonial
    As the digital world evolves, we need to think differently and communicate in a totally different way. Print has a big part to play in future of communication and the Visual Media Conference plays a crucial role in communicating this. HP are proud to have been a founding partner.
    Andy PikeUK&I Marketing Manager, HP Indigo & IHPS

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